Former tennis champions Andy Murray and Jamie Murray are embarking on a new venture beyond the court with the launch of The Set, a digital platform designed to bring fans closer to the sport through exclusive content, expert analysis and behind-the-scenes access.
Created in collaboration with Prodigy Studios and strategic partner IMG Tennis, the new YouTube channel is set to offer a fresh perspective on tennis by blending entertainment, education and insider storytelling. The platform will feature a wide range of content, including coaching masterclasses, unique challenges, travel-based features, player interviews and discussions with leading figures from across the sporting world.
The channel’s debut episode introduces a light-hearted but ambitious challenge titled Can We Turn KSI into a Pro Tennis Player?, where the Murray brothers work with the popular content creator to test and improve his abilities on the court.
Andy Murray said the project was inspired by the growing popularity of athlete-led digital content and the opportunity to create something similar within tennis. He explained that the platform will showcase both the fun side of the sport and the detailed analysis, statistics and technical insights that often shape success at the highest level.
Jamie Murray highlighted tennis as a sport filled with compelling stories and personalities, adding that the channel’s direction will continue to evolve based on audience feedback. He noted that the long-term vision includes expanding the range of content and creating new ways for fans to engage with the game.
In addition to original programming, The Set will feature historic footage and memorable moments from professional tennis archives, offering viewers a blend of past and present perspectives on the sport.
The launch represents another significant step in Andy Murray’s post-retirement journey. Since stepping away from professional competition in 2024, the former world number one has explored a variety of opportunities, including a brief coaching role with Novak Djokovic. While describing that experience as valuable, Murray has emphasized his desire to spend more time with his family and maintain a more settled lifestyle away from the demands of constant travel.
He has previously spoken about finding a new sense of purpose after retirement, shifting his focus from competitive tennis to family life. Murray also acknowledged that he currently has little desire to return to regular competition, viewing that transition as a positive part of life after sport.
With Wimbledon 2026 fast approaching, the launch of The Set signals a new chapter for both Andy and Jamie Murray. By combining their decades of experience, competitive spirit and deep understanding of the game, the brothers aim to introduce tennis to new audiences while giving existing fans an unprecedented look inside the sport.
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Source: Owink
